Social media is an ever-changing realm of new updates and features along with changing customer trends. To succeed online, your social media content strategy should align with your overall business strategy of who you are as a business and what you want to achieve. Here at Food PR & Communications we’ve got some top tips to help you craft your social media strategy.
Analyse your current social media content
Before you can create a new social media strategy, you need to analyse your current online social media presence. Work out what is working well with your audience and what is not working on your different social media channels and what could be improved upon. Once this has been established, you can then look to create a new social media strategy.
Analyse your audience
Your end audience should always be at the forefront of your social media strategy. Use the business manager profiles on Facebook and Instagram to find out who is engaging with your content most and help define your audience. Once your audience has been defined, you can begin to tailor your content to meet the needs of your audience.
Different platform, different content
Sharing the same content across Instagram, Facebook and Twitter can create audience fatigue and negatively impact the perception of your brand. To customers, this looks like you don’t know what each channel is intended for and that there is no thought put into messaging. However, content can be repurposed from channel to channel. For example, sharing a high quality image of your new offering on Instagram appeals to the visual orientated Instagram audience then tweeting a link to your offering with a key fact about it resonates with the conversational audience on Twitter. This maximises resources and helps keep your content consistent yet different on all channels.
Start, stop, continue
Testing different content is the best way to see what resonates best with your audience. The start, stop, continue content tool is useful for testing content. Start testing content to see if it performs well with your audience. Stop sharing that content if it proves ineffective. Continue posting that content if it proves effective.
Engage with your audience
Listening to your audience and responding to what they have to say is an important part of your business’ social media. Adding user generated content to Instagram stories or retweeting or liking users tweets is a great way to share user generated content.
If you are a food, drinks or hospitality business owner looking for assistance with your Social Media Strategy then, Food PR & Communications may be the right choice for you. We work with a range of Social Media clients such as Esquires Coffee, Glovers Alley by Andy McFadden and Viewmount House. Feel free to get in touch with us today by emailing [email protected].
